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Concrete Last-Minute Steps for Increased Holiday Sales

With the weightiest portion of the holiday sales season about to begin, it's time to take concrete steps to maximize your results. Even if you're a smaller seller or have procrastinated this year on the holiday strategy front, here are three basic things you can do to improve your November and December outcomes. Even if you've procrastinated on holiday prep, there's still time for some basic optimizations that can make a big difference. Review and Optimize Your Listing...
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Posted on November 15, 2017 in eBay Radio,How-To Articles

Gear Up for the Holidays by Thinking Beyond the Usual Shopping Days

This year, shopper surveys are finding what many sellers were already starting to suspect—Black Friday and Cyber Monday are beginning to lose their relevance. Both Accenture and Market Track have published data that suggests that shoppers are increasingly just not feeling it when it comes to waiting for the "big days" in holiday shopping. Here are some of the reasons why: Online shopping offers good deals and discounts year-round Big day "doorbuster" discounts are...
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Posted on October 17, 2017 in eBay Radio,How-To Articles

Twelve Business-Saving Tips for Brand New Sellers

Getting started as an eBay seller can be overwhelming. There’s a lot of advice out there to help you begin, but much of it focuses on either strategy or on technology. As a result, how-to information for day-to-day struggles—particularly for sellers that handle their own inventory and do their own fulfillment—can get lost in the shuffle. Here are some key insider tips to help you to get started as an eBay seller. Inventory Management Inventory management can be one...
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Posted on September 06, 2017 in eBay Radio,How-To Articles

Six Big-Picture Tips for Fourth Quarter Seasonal Sales

The fourth quarter of the calendar year is around the corner once again—and with it comes changes in strategy and product lineup for many sellers. Between back-to-school, Halloween, Thanksgiving, and the end-of-year holidays, the fourth quarter of the calendar year is a time when many sellers try out new products and listings. Research the size of the market. Before you decide to stock a product, and certainly before you try to forecast your earnings from...
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Posted on August 15, 2017 in eBay Radio,How-To Articles

Five Tips for Great Back-to-School Sales

You may think that back-to-school season isn't for another month or so, but if last year's consumer data is anything to go by, shoppers are making back-to-school purchases already—and may have been doing so all summer. How can you get your listings or store into shape to take advantage of back-to-school sales spikes? Here are five key strategies to keep in mind. 1. Promote Goods in the Right Categories Back-to-school shoppers come in all shapes and sizes, but by and...
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Posted on July 10, 2017 in eBay Radio,How-To Articles

What to Do as a Seller When You Go on Vacation

The summer months are upon us in the northern hemisphere, and shoppers aren't the only people going on vacation—online sellers need a break sometimes, too! If you own and operate your own online selling business, however, this does raise questions about what to do with your business operations while you're out. Summertime is vacation season for sellers, too. What do you do with your business while you're away? Here are three common options....
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Posted on June 12, 2017 in eBay Radio,How-To Articles

Drive Community, Loyalty, and Sales with Content Marketing

Content marketing is rapidly becoming the e-commerce success method of choice for independent online sellers. Content marketing is: Blogging is one of the powerful mainstays of content marketing, one that can generate loyalty and repeat purchases. (Image: © Sophie Janotta / Public Domain) Entertainment (articles, blog posts, infographics, or videos) That doesn't directly engage in "salesmanship" But stimulates interest in your products And that...
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Posted on May 24, 2017 in eBay Radio,How-To Articles

Eight Tips for Mother’s Day and Father’s Day Sales

Mother's Day is one of the top consumer spending holidays of the year in the United States, and Father's day is no slouch either. But what if you didn't have a particular Mother's Day plan in your business this year? What if you sell in categories that aren't associated with traditional Mother's Day or Father's Day products? Is there anything you can do to leverage these holidays and gain a few extra sales? Sure there is. Here are eight tips to help you to do just that. A...
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Posted on April 25, 2017 in eBay Radio,How-To Articles

Increase Spring and Summer Conversions by Being Clear About Size

From swimsuits to suitcases to backyard tools and toys, the spring and summer months are a season in which size matters for shoppers. Here are some steps that you can take to increase your conversion rates amongst size-conscious shoppers: Clothing sizes in particular can be undescriptive, calling for seller measures. (Image: © Teodororoianu / Dreamstime) Don't rely on manufacturer sizing; do your own accurate measurements. Manufacturer sizing...
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Posted on April 06, 2017 in eBay Radio,How-To Articles

Five Tips to Help Make Spring and Summer a Business Success

With springtime now officially here in the Northern Hemisphere, many sellers are face-to-face with the long, slow descent into the summer "slow season." Not all sellers experience a mid-year slump, but if this phrase accurately describes your business, here are five ways to battle the trend, invest in your business, and reach the end of summer feeling as though it's been an e-commerce success, rather than a slog. Shopper urgency can be a difficult thing to drive over the...
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Posted on March 20, 2017 in eBay Radio,How-To Articles

Four Key Tips for Selling Hot, Trendy Products

We were recently asked by the Wall Street Journal to provide some data on sales for one of the hottest items last fall—Snap Spectacles for Snapchat users. The late-2016 Snap Spectacles trend took an increasingly common trajectory. Here's how to take advantage of these kinds of opportunities without leaving money on the table or running into unexpected losses. (Image © Snap Inc.) When we looked at the sales data for Snap Spectacles, we saw a familiar trend. It was a...
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Posted on February 22, 2017 in eBay Radio,Terapeak Tips & Tutorials,Terapeak Trends

Last-Moment Holiday Business Tips for Online Sellers

For buyers, the holiday shopping season is reaching the "nearly done" stage, which means that in many cases sellers are already mentally beginning to move on and plan for the next season or the next big thing—as well as for a few days' respite once the holiday shopping is all done. The clock is beginning to run out on this selling season, but there's still time remaining—and things to do to make the most of it. (Image: © Jenmax / Dreamstime) Here are...
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Posted on December 06, 2016 in eBay Radio,How-To Articles

Six Ways to Extend Holiday Success by Planning for January Sales

With the Black Friday and Cyber Monday rush just days away, it might seem a bit early to talk about what happens after the holiday selling season, but for astute sellers, this is a good time to think ahead and begin to plan for a strong January. Many less experienced sellers do the opposite, planning only as far as the end of the year and then, with a big exhale, effectively sitting on their haunches for a month or two. As soon as gifts are exchanged, accessories for...
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Posted on November 14, 2016 in eBay Radio,How-To Articles

Nine Simple Mistakes That Can Slow Holiday Sales

This time of year, there's a lot of "how to" and "to do" advice for sellers about making the most of the holiday shopping season. But what about the things that you shouldn't do if you want to make the most of the sales boom? In fact, there are some "don'ts" that go along with the "dos" for most sellers. Here are nine mistakes sellers commonly make that can negatively impact holiday search rankings, conversions, or transactions. Remember that your shoppers may celebrate a...
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Posted on November 08, 2016 in eBay Radio,How-To Articles

The Eight Most Important Days for Online Sellers in 2016

The holiday shopping calendar has expanded in recent years, and the transition from brick-and-mortar shopping to online shopping has continued to accelerate. Together, these factors can make planning your holiday season promotions strategy difficult. Heard of Green Monday? The second Monday in December has become one of the largest online shopping days of the year. (Image: © funkyplayer / Fotolia) To make things easier, here's a list of the big days that...
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Posted on November 01, 2016 in eBay Radio,News and Updates

Must-Remember Keys to Thanksgiving Week Success for eBay Sellers

October is just about over and sellers are about to run headlong into another holiday selling season. Before you stop reading holiday-related sales posts in favor of doing actual holiday prep, however, take a moment to go over three more fundamental tips that could mean the difference between being at the top of your niche and being a holiday season also-ran when it comes to sales. They're short, but they're critical. Get ahold of an inexpensive "Black Friday" or "Cyber...
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Posted on October 24, 2016 in eBay Radio,How-To Articles

How to Make Extra Holiday Sales Without Planning Ahead

For most people in the modern world, there is a lot to do on and for any given holiday. More importantly for sellers, there is a lot to buy. This is true even of holidays that aren't centered around gift-giving. Don't assume that just because you don't specialize in holiday goods and you didn't specifically prepare your inventory for holiday sales, you can't drive a little bit of extra revenue with some holiday keywording and holiday-focused listing practices. Let's be...
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Posted on October 12, 2016 in eBay Radio,How-To Articles

Stay One Step Ahead in Holiday Decision-Making with Terapeak

As we mentioned in our previous post, the final quarter of the calendar year is about to begin and sellers are gearing up for the holidays by streamlining workflows, planning for the boom, and padding their inventory. This last item deserves special mention. Many sellers plan ahead for the holiday season all year, but late-year sourcing and product pricing is where many sellers make (or break) their ultimate holiday outcome. Wish you had a magic crystal ball that...
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Posted on September 27, 2016 in eBay Radio,How-To Articles

Ten Holiday Fulfillment Tips for Small-to-Medium-Sized Sellers

In e-commerce, the holiday season is now beginning in earnest. Though shoppers aren't quite flocking to make holiday purchases yet, the time to prepare for the seasonal rush is now if you're an online seller. While established businesses that have had success in previous holiday seasons already have the lay of the land, the last quarter of the calendar year can be a frustrating and confusing time for small-to-medium sized sellers, particularly those who are new to the...
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Posted on September 20, 2016 in eBay Radio,How-To Articles

Use This Checklist to Master eBay SEO and Get Your Listings Seen

When we last wrote about eBay's Cassini search system, it was a relatively new development in the eBay world. Now, it's the eBay status quo. Many sellers are still struggling, however, to come to terms with and master today's eBay search. If your listings aren't generating the interest that you'd like them to, or that they used to prior to Cassini, you'll need to do some search engine optimization (SEO) for eBay's Cassini search. What Matters to eBay...
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Posted on July 26, 2016 in eBay Radio,How-To Articles

Find New Sales Opportunities by Selling Internationally

  More and more online sellers are selling internationally, and eBay is one of the easiest marketplaces through which to make international sales. Why sell internationally? There are a few good reasons: It's easier and more hassle-free now than it's ever been before Products can have significantly different values in different markets Demand can vary significantly between markets as well Under eBay's Global Shipping Program, you don't even have to ship...
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Posted on July 18, 2016 in eBay Radio,How-To Articles

Join Us for Customer Appreciation Night at eBay OPEN!

On July 26-28th, eBay will host the 2016 eBay OPEN Seller Celebration in Las Vegas, Nevada. Naturally, Terapeak will be there as a sponsor, connecting one-on-one with customers, previewing upcoming features, and offering help and tutoring as well. But we also want to give something back to our loyal users—so we'd like to invite eBay Radio listeners to join us for Terapeak's Customer Appreciation Night event!   TERAPEAK’S CUSTOMER APPRECIATION...
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Posted on July 18, 2016 in eBay Radio

Use This Simple Checklist for Smart On-the-Go Sourcing

Many online sellers make their start by sourcing on the go. Step 1: Log in to Terapeak. Summer-friendly sourcing opportunities like thrifting, yard and garage sales, estate sales, and flea markets can yield a lot of interesting inventory for beginners. At the same time, growing sellers might gravitate toward liquidations, auctions, and similar sources of unsold and overstock inventory. If you're doing some of this kind of sourcing, keep in mind that the goal is to make a...
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Posted on June 27, 2016 in eBay Radio,How-To Articles

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