AERS and Calexus Cooperation Creates a New Generation of Business Information

Victoria, BC - March 5, 2009 – Advanced E-commerce Research Solutions (Advanced) and Calexus Solutions LLC today announced a partnership that focuses on providing deep market and consumer insights from within some of the world's largest e-commerce platforms. Advanced is the world's leading provider of information developed through the analysis of e-commerce data, and Calexus employs machine learning technologies to identify subtle predictive patterns hidden in enormous volumes of data.

Fred Speckeen, CEO of AERS, anticipates great innovation and insight from the partnership with Calexus. "This is very exciting," he says. "What our teams are working towards are truly next generation market and consumer insights. Calexus technology discovers facts and relationships hidden in the literally billions of e-commerce transactions Advanced collects from across 30 product categories in each of six countries - USA, UK, Germany, France, Australia and Canada. For example, Calexus is working with AERS to investigate complex relationships between eBay auction prices and the general demand for a manufacturer's products as reported in quarterly results."

Doug Newell, Calexus Solutions LLC's Managing Director, remarks, "We are delighted to be working with AERS. Together, by data-mining and text-mining terabytes of e-commerce transaction data, we will create a new genre of business information - one that includes some of the earliest indicators of changes in consumer purchasing patterns, price sensitivities and geographic pockets of demand. AERS's unique eBay relationship and our powerful data mining technologies make a perfect match. This affiliation will unlock a whole spectrum of business opportunities."