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Do More Accurate Terapeak Research Using Product Identifiers

By Aron Hsiao  on May 18, 2018

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eBay is becoming a product-centric marketplace—sellers can add a UPC or other product code to their listings, enabling eBay to better identify, detail, and promote their inventory to shoppers.

Common product identifiers include UPC, ISBN, EAN, and EPID numbers, all of which are usually paired with bar codes on products or product packaging.

As eBay increases the extent to which it uses these codes to ensure that shoppers compare apples to apples when shopping, it's becoming similarly more important to do your Terapeak research in the same apples-to-apples way.

When you do this, you ensure that the sales, pricing, and competition metrics that you find for your products in Terapeak are as accurate and actionable as possible. Here's how.

Research by Product Identifier in Product Research 2.0

To conduct research by product identifier using the online Terapeak application, follow these steps:

  1. Find your product's identifier. Often this is a long number that appears just underneath the bar code on its packaging.

  2. In Product Research 2.0, enter this long number in the "Search for a product" box.

  3. Select the "Search Product Identifiers" option.

  4. Apply date ranges or filters just as you normally would.

  5. Click "Search" to see your results.

Select "Search Product Identifiers," then enter a UPC, ISBN, EAN, or EPID code.

Research by Product Identifier Using Terapeak Mobile

To conduct research by product identifier using the mobile Terapeak application, follow these steps:

  1. Tap on the barcode icon in the mobile app search box. A scanning view that uses your phone's camera will appear.

  2. Point your phone's camera toward your product's identifier barcode. It should automatically be detected and scanned.

  3. Use the Filter option to further filter your results to match your needs.

Tap the barcode icon to open the app's scanning view.

Move your product's barcode into the center of the target area.

How Product Identifier Results are Different

After following either of these workflows, you'll see data for eBay transactions that are for exactly the same product you've just searched for.

What's excluded? Variations of the same product:

  • For different markets (e.g. North America versus Asia or Europe)

  • With different packaging or accessories included

  • That offer slightly different features (storage capacities, sizes, etc.)

These exclusions help to ensure that the sales, pricing, and competition metrics that you receive from Terapeak actually match your product and not just any product with a similar description or matching keywords.

As eBay becomes more product-centric in the way that options are presented to shoppers, basing more of your research on product identifiers will ensure that you aren't misled by garbled data—either for similar products that are worth more or less than yours or for similar products that sell more or less frequently than yours are actually likely to sell.

Research a full year of online sales in detail for any product or keyword—average prices, competition levels, top listings, and more. Try Terapeak Research today!

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