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What to Think About When Shifting from Brick-and-Mortar to Online Sales

In the world of retail, more and more brick-and-mortar brands are abandoning their physical presences and moving entirely into e-commerce, particularly as many kinds of brick-and-mortar retail slow down. If you're coming from the brick-and-mortar world, there are a few fundamentals to keep in mind as you shift toward e-commerce. (Image: © Les Palenik / Dreamstime) Maybe you operate an independent brick-and-mortar business and have thought about taking the...
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Posted on February 02, 2017 in How-To Articles

Measure the Market Share of Your Competition Using Terapeak

Before you begin to sell a product, you should know the market share and pricing strategies of its top current sellers. These numbers tell you: How easy (or difficult) it will be to break into a new product area How your pricing decisions are likely to affect your success Which prices you'll need to be able to meet in order to reach which percentage of customers Here's how to use Terapeak to find the market share of the top seller (or top ten sellers, or top 25...
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Posted on January 11, 2017 in How-To Articles

How to Find New Product Ideas, Then Research Their Competitive Landscape

Many new sellers need a simple workflow to help them to: Find ideas for products that are selling well Measure the competition levels that exist for them Identify the best strategies for selling them Our Category Research tool offers one of the simplest workflows to generate new product ideas, research the their competitive potential, and study the best listing strategies for them. Here it is.   Start the Category Research tool. Log into...
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Posted on January 10, 2017 in How-To Articles

How to Study Competitor Products, Product Potential, and Listing Strategies with Terapeak

To sell profitably online, you'll need to know what your competition sells, how competitive sales for these products are, what share of the market is owned by top sellers, and which listing strategies have proven effective. This tutorial shows you how to use Terapeak to research a particular competitor's products, as well as the competitive landscape and top sellers for each product. You'll learn to: Study the competitive landscape for any product See detailed sales data...
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Posted on January 06, 2017 in How-To Articles

Last-Moment Holiday Business Tips for Online Sellers

For buyers, the holiday shopping season is reaching the "nearly done" stage, which means that in many cases sellers are already mentally beginning to move on and plan for the next season or the next big thing—as well as for a few days' respite once the holiday shopping is all done. The clock is beginning to run out on this selling season, but there's still time remaining—and things to do to make the most of it. (Image: © Jenmax / Dreamstime) Here are...
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Posted on December 06, 2016 in eBay Radio,How-To Articles

Six Ways to Extend Holiday Success by Planning for January Sales

With the Black Friday and Cyber Monday rush just days away, it might seem a bit early to talk about what happens after the holiday selling season, but for astute sellers, this is a good time to think ahead and begin to plan for a strong January. Many less experienced sellers do the opposite, planning only as far as the end of the year and then, with a big exhale, effectively sitting on their haunches for a month or two. As soon as gifts are exchanged, accessories for...
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Posted on November 14, 2016 in eBay Radio,How-To Articles

All Blog Articles

January 06, 2017
How to Study Competitor Products, Product Potential, and Listing Strategies with Terapeak
December 06, 2016
Last-Moment Holiday Business Tips for Online Sellers
November 14, 2016
Six Ways to Extend Holiday Success by Planning for January Sales
November 08, 2016
Nine Simple Mistakes That Can Slow Holiday Sales
October 24, 2016
Must-Remember Keys to Thanksgiving Week Success for eBay Sellers
October 12, 2016
How to Make Extra Holiday Sales Without Planning Ahead

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