Terapeak confirms Android as industry leader

By Terapeak, on August 06, 2010

Android has finally conquered the smartphone market in the United States. Smartphones running Google’s Android operating system accounted for one-third of all smartphones purchased in the April-June period. Terapeak Market Research confirms this and drills deeper into the smartphone market.   The average eBay sale price for an Android phone is $305 dollars and the rate of successful sales is 70%. Compare this to the average price of a Blackberry device, $103 dollars with a successful sales rate of only 33.5%, and it’s easy to see how Android has edged its way to the top. The graph below compares the sales trends of the two brands over a 90 day period.   Terapeak can also provide insight into consumer interest. By examining the top searches on eBay we find that the iPhone is the third most-popular search overall. Despite this high ranking, Apple still lags behind Android and Blackberry in phone sales. But with eBay and every brick and mortar electronics retailer selling premium-priced iPhone accessories by the truckload, and the booming app store, it’s clear that Apple is interested in more than just selling phones.

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